Measure on-time-in-full delivery by customer, carrier, and plant
When customers complain about late deliveries but OTIF differs depending on who computes it.
- Transformation
- Supply chain and operations
Industry
5 RecipesTrade promotion, product hierarchies and the baseline problem: measuring a lift means agreeing what would have happened anyway.
When customers complain about late deliveries but OTIF differs depending on who computes it.
When category roll-ups never agree because the ERP, the e-commerce platform and the marketing catalog each keep their own hierarchy.
When marketing and sales each have a spreadsheet proving their own channel drove the same revenue.
When reports mix currencies because each source system stored whatever rate it had on hand.
When trade spend is the second-largest cost line and nobody can say what any promotion actually paid back.